Keller, K. L., Aperia, T., & Georgson, M. (2012). Strategic brand management a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson: A European perspective (2nd ed.). Financial Times Prentice Hall.
Chicago Style (17th ed.) CitationKeller, Kevin Lane, Tony Aperia, and Mats Georgson. Strategic Brand Management a European Perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson: A European Perspective. 2nd ed. Harlow: Financial Times Prentice Hall, 2012.
MLA (9th ed.) CitationKeller, Kevin Lane, et al. Strategic Brand Management a European Perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson: A European Perspective. 2nd ed. Financial Times Prentice Hall, 2012.
Warning: These citations may not always be 100% accurate.