Strategic brand management a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson.
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| Main Author: | |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Harlow :
Financial Times Prentice Hall,
2012.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9780273737889 |
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