The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

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Bibliographic Details
Main Author: Glass, Russell, 1976-
Other Authors: Callahan, Sean (Economist)
Format: Book
Language:English
Published: Hoboken : Wiley, 2014.
Subjects:
Internet marketing.
Business communication.
Online social networks.
Consumer behavior.
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