Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte. Michael H. Morris, Leyland F. Pitt.

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Bibliographic Details
Main Author: Schindehutte, Minet
Other Authors: Morris, Michael H., Pitt, Leyland F.
Format: Book
Language:English
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.
Series:Prentice Hall entrepreneurship series.
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