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Marketing across cultures / Je...
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Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
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Bibliographic Details
Main Authors:
Usunier, Jean-Claude
(Author)
,
Lee, Julie Anne
(Author)
Format:
Book
Language:
English
Published:
Harlow, England :
Pearson,
2013.
Edition:
6th ed.
Subjects:
Export marketing.
Intercultural communication.
International business enterprises.
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