Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Pearson Education Ltd.,
2017.
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| Edition: | Sixth edition. |
| Subjects: | |
| Tags: | Add Tag |