Hooley, G. J., Piercy, N., Nicoulaud, B., & Rudd, J. M. (2017). Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd (Sixth edition.). Pearson Education Ltd..
Chicago Style (17th ed.) CitationHooley, Graham J., Nigel Piercy, Brigitte Nicoulaud, and John M. Rudd. Marketing Strategy & Competitive Positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd. Sixth edition. Harlow: Pearson Education Ltd., 2017.
MLA (9th ed.) CitationHooley, Graham J., et al. Marketing Strategy & Competitive Positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd. Sixth edition. Pearson Education Ltd., 2017.
Warning: These citations may not always be 100% accurate.