Strategic customer relationship management in the age of social media [edited by] Amir Khanlari.

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Bibliographic Details
Format: eBook
Language:English
Published: Hershey : Business Science Reference, An Imprint of IGI Global, [2015]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Customer relations > Management.
Customer relations > Technological innovations.
Social media > Economic aspects.
Online Access:https://www.vlebooks.com/vleweb/product/openreader?id=LBORO&isbn=9781466685871
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