Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
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