Luxury brand management : a world of priviledge / Michel Chevalier, Gérald Mazzalovo.

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Bibliographic Details
Main Author: Chevalier, Michel, 1943-
Other Authors: Mazzalovo, Gerald
Format: Book
Language:English
Published: Singapore : Wiley, c2012.
Edition:2nd ed.
Subjects:
Brand name products > Management.
Luxury goods industry.
Luxuries > Marketing.
Brand name products > Marketing.
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