A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt, Erik Mooi.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Berlin :
Springer,
[2014]
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| Edition: | Second edition. |
| Series: | Springer texts in business and economics.
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| Subjects: | |
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