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Brand leadership / David A. Aa...
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Brand leadership / David A. Aaker, Erich Joachimsthaler.
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Bibliographic Details
Main Author:
Aaker, David A.
Other Authors:
Joachimsthaler, Erich, 1956-
Format:
Book
Language:
English
Published:
London :
Pocket,
2009.
Subjects:
Brand name products
>
Management.
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