Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

Saved in:
Bibliographic Details
Main Authors: Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format: Book
Language:English
Published: Harlow, England : Pearson, 2018.
Edition:Sixth edition.
Subjects:
Communication in marketing > Europe.
Advertising.
Tags: Add Tag
comms 1
marketing 1

Similar Items