Skip to content
VuFind
Log in
Library Catalogue Plus
Library
Subject guides
Databases
Referencing
Catalogue
Articles Plus
All Fields
Title
Author
Subject
Shelfmark
ISBN/ISSN
Tag
Find
Advanced Search
Marketing plans : how to prepa...
Cite this
Email this
Print
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to BibTeX
Export to RIS
Save to List
Permanent link
Loading…
Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson.
Saved in:
Bibliographic Details
Main Authors:
McDonald, Malcolm, 1938-
,
Wilson, Hugh, 1962-
(Author)
Format:
Book
Language:
English
Published:
Chichester, West Sussex, United Kingdom :
Wiley,
2016.
Edition:
Eighth edition.
Subjects:
Marketing
>
Management.
Marketing
>
Planning.
Tags:
Add Tag
marketing
2
strategic
1
text
1
Availability
Description
Similar Items
Staff View
Similar Items
Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
by: McDonald, Malcolm, 1938-
Published: (2011)
Marketing plans how to prepare them, how to use them / Malcolm McDonald and Hugh Wilson.
by: McDonald, Malcolm, 1938-
Published: (2011)
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
by: McDonald, Malcolm, 1938-
Published: (2004)
The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson.
by: McDonald, Malcolm, 1938-
Published: (2002)
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.
by: McDonald, Malcolm
Published: (2017)
