Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
Routledge, Taylor & Francis Group,
2016.
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| Edition: | Second edition. |
| Subjects: | |
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