Wiley international encyclopedia of marketing / [editors-in-chief, Jagdish N. Sheth, Naresh K. Malhotra]. Volume 5, Product innovation and management / edited by Barry L. Bayus.
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Wiley-Blackwell,
2011.
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