APA (7th ed.) Citation

Tapp, A., Whitten, I., & Housden, M. (2014). Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden (Fifth Edition.). Pearson.

Chicago Style (17th ed.) Citation

Tapp, Alan, Ian Whitten, and Matthew Housden. Principles of Direct, Database and Digital Marketing / Alan Tapp, Ian Whitten and Matthew Housden. Fifth Edition. Harlow, England: Pearson, 2014.

MLA (9th ed.) Citation

Tapp, Alan, et al. Principles of Direct, Database and Digital Marketing / Alan Tapp, Ian Whitten and Matthew Housden. Fifth Edition. Pearson, 2014.

Warning: These citations may not always be 100% accurate.