Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
[2018]
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| Edition: | Eighth edition. |
| Subjects: | |
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