Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University (Eighth edition.). Pearson.
Chicago Style (17th ed.) CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. Eighth edition. Harlow, England: Pearson, 2018.
MLA (9th ed.) CitationClow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. Eighth edition. Pearson, 2018.
Warning: These citations may not always be 100% accurate.