APA (7th ed.) Citation

Tapp, A., Whitten, I., & Housden, M. (2014). Principles of direct, database and digital marketing Alan Tapp, Ian Whitten and Matthew Housden (Fifth edition.). Pearson.

Chicago Style (17th ed.) Citation

Tapp, Alan, Ian Whitten, and Matthew Housden. Principles of Direct, Database and Digital Marketing Alan Tapp, Ian Whitten and Matthew Housden. Fifth edition. New York: Pearson, 2014.

MLA (9th ed.) Citation

Tapp, Alan, et al. Principles of Direct, Database and Digital Marketing Alan Tapp, Ian Whitten and Matthew Housden. Fifth edition. Pearson, 2014.

Warning: These citations may not always be 100% accurate.