Integrated advertising, promotion, and marketing communications Kenneth E. Clow and Donald E. Baack.
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| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
[2018]
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| Edition: | Eighth edition, Global edition. |
| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5187264 |
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