APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications Kenneth E. Clow and Donald E. Baack (Eighth edition, Global edition.). Pearson.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications Kenneth E. Clow and Donald E. Baack. Eighth edition, Global edition. Harlow, England: Pearson, 2018.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications Kenneth E. Clow and Donald E. Baack. Eighth edition, Global edition. Pearson, 2018.

Warning: These citations may not always be 100% accurate.