Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.
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| Main Authors: | , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
2017.
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| Edition: | Second edition. |
| Subjects: | |
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