Library Catalogue Plus

APA (7th ed.) Citation

Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2017). Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein: The 50+ metrics every manager needs to know (Second edition.). Pearson.

Chicago Style (17th ed.) Citation

Farris, Paul W., Neil T. Bendle, Phillip Edward Pfeifer, and David J. Reibstein. Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein: The 50+ Metrics Every Manager Needs to Know. Second edition. Harlow, England: Pearson, 2017.

MLA (9th ed.) Citation

Farris, Paul W., et al. Key Marketing Metrics : The 50+ Metrics Every Manager Needs to Know / Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein: The 50+ Metrics Every Manager Needs to Know. Second edition. Pearson, 2017.