Kotler, P., & Keller, K. L. (2016). A framework for marketing management (Sixth edition.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. Sixth edition. Harlow, Essex, England: Pearson, 2016.
MLA (9th ed.) CitationKotler, Philip, and Kevin Lane Keller. A Framework for Marketing Management. Sixth edition. Pearson, 2016.
Warning: These citations may not always be 100% accurate.