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A framework for marketing mana...
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A framework for marketing management.
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Bibliographic Details
Main Authors:
Kotler, Philip
(Author)
,
Keller, Kevin Lane, 1956-
(Author)
Format:
Book
Language:
English
Published:
Harlow, Essex, England :
Pearson,
[2016]
Edition:
Sixth edition /
Subjects:
Marketing
>
Management.
Marketing
>
Management
>
Case studies.
Marketing
>
Management
>
Computer simulation.
Tags:
Add Tag
management
1
marketing
1
strategic
1
Availability
Description
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