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Marketing communications : obj...
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Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist.
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Bibliographic Details
Main Authors:
Rossiter, John R.
(Author)
,
Percy, Larry
(Author)
,
Bergkvist, Lars
(Author)
Format:
Book
Language:
English
Published:
Los Angeles :
SAGE,
2018.
Subjects:
Communication in marketing.
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