APA (7th ed.) Citation

Rossiter, J. R., Percy, L., & Bergkvist, L. (2018). Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist: Objectives, strategy, tactics. SAGE.

Chicago Style (17th ed.) Citation

Rossiter, John R., Larry Percy, and Lars Bergkvist. Marketing Communications : Objectives, Strategy, Tactics / John R. Rossiter, Larry Percy, Lars Bergkvist: Objectives, Strategy, Tactics. Los Angeles: SAGE, 2018.

MLA (9th ed.) Citation

Rossiter, John R., et al. Marketing Communications : Objectives, Strategy, Tactics / John R. Rossiter, Larry Percy, Lars Bergkvist: Objectives, Strategy, Tactics. SAGE, 2018.

Warning: These citations may not always be 100% accurate.