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Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij.
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Bibliographic Details
Main Author:
Mooij, Marieke K. de, 1943-
(Author)
Format:
Book
Language:
English
Published:
Los Angeles :
SAGE,
2019.
Edition:
5th edition.
Subjects:
Target marketing
>
Cross-cultural studies.
Advertising
>
Cross-cultural studies.
Consumer behavior
>
Cross-cultural studies.
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