Product testing with consumers for research guidance Louise S. Wu, editor.

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Bibliographic Details
Corporate Authors: Symposium on Product Testing with Consumers for Research Guidance Baltimore, Md., American Society for Testing and Materials, ASTM Committee E-18 on Sensory Evaluation of Materials and Products, American Marketing Association, Product Development and Management Association, American Statistical Association
Other Authors: Wu, Louise S. (ed.)
Format: eBook
Language:English
Published: Philadelphia, Pa. : American Society for Testing and Materials, c1989.
Series:Journal of ASTM International. STP 1035.
Subjects:
New products > Congresses.
Commercial products > Testing > Congresses.
Marketing research > Congresses.
Consumers' preferences > Congresses.
Online Access:https://compass.astm.org/document/?contentCode=ASTM%7CSTP1035-EB%7Cen-US
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