Computer-mediated marketing strategies : social media and online brand communities / Gordon Bowen and Wilson Ozuem, editor.
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| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
IGI Global,
[2015]
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| Subjects: | |
| Online Access: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6595-8 |
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