Library Catalogue Plus

APA (7th ed.) Citation

Bowen, G., & Ozuem, W. (2015). Computer-mediated marketing strategies : social media and online brand communities / Gordon Bowen and Wilson Ozuem, editor: Social media and online brand communities. IGI Global.

Chicago Style (17th ed.) Citation

Bowen, Gordon, and Wilson Ozuem. Computer-mediated Marketing Strategies : Social Media and Online Brand Communities / Gordon Bowen and Wilson Ozuem, Editor: Social Media and Online Brand Communities. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA): IGI Global, 2015.

MLA (9th ed.) Citation

Bowen, Gordon, and Wilson Ozuem. Computer-mediated Marketing Strategies : Social Media and Online Brand Communities / Gordon Bowen and Wilson Ozuem, Editor: Social Media and Online Brand Communities. IGI Global, 2015.