Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity / Hans Ruediger Kaufmann, Agapi Manarioti.
Saved in:
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global,
[2017]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects: | |
| Online Access: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-68318-012-8 |
| Tags: |
Add Tag
br1
1
|