Kaufmann, H. R., & Manarioti, A. (2017). Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity / Hans Ruediger Kaufmann, Agapi Manarioti: Emerging research and opportunity. IGI Global.
Chicago Style (17th ed.) CitationKaufmann, Hans Ruediger, and Agapi Manarioti. Encouraging Participative Consumerism Through Evolutionary Digital Marketing : Emerging Research and Opportunity / Hans Ruediger Kaufmann, Agapi Manarioti: Emerging Research and Opportunity. Hershey, PA: IGI Global, 2017.
MLA (9th ed.) CitationKaufmann, Hans Ruediger, and Agapi Manarioti. Encouraging Participative Consumerism Through Evolutionary Digital Marketing : Emerging Research and Opportunity / Hans Ruediger Kaufmann, Agapi Manarioti: Emerging Research and Opportunity. IGI Global, 2017.