Handbook of research on intelligent techniques and modeling applications in marketing analytics / Anil Kumar, Manoj Kumar Dash, Shrawan Kumar Trivedi, and Tapan Kumar Panda, editors.

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Bibliographic Details
Other Authors: Kumar, Anil, 1980- (Editor), Dash, Manoj Kumar (Editor), Trivedi, Shrawan Kumar, 1985- (Editor), Panda, Tapan K. (Tapan Kumar) (Editor)
Format: eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Subjects:
Marketing research.
Marketing research > Data processing.
Online Access:http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0997-4
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