Taska Kyrana Sdn. Bhd. : to change or not to change its operating days? / Hazirhah Hashim (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia), Rohaida Basiruddin (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia), Farzana Quoquab (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia), and Maizaitulaidawati Md Husin (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia). to change or not to change its operating days? /

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Bibliographic Details
Main Authors: Hashim, Hazirhah (Author), Basiruddin, Rohaida (Author), Quoquab, Farzana, 1978- (Author), Md Husin, Maizaitulaidawati (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald emerging markets case studies, volume 8, issue 2
Subjects:
Market segmentation.
Target marketing.
Entrepreneurship.
Online Access:http://dx.doi.org/10.1108/EEMCS-04-2016-0050
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