Taska Kyrana Sdn. Bhd. : to change or not to change its operating days? / Hazirhah Hashim (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia), Rohaida Basiruddin (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia), Farzana Quoquab (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia), and Maizaitulaidawati Md Husin (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia). to change or not to change its operating days? /

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Bibliographic Details
Main Authors: Hashim, Hazirhah (Author), Basiruddin, Rohaida (Author), Quoquab, Farzana, 1978- (Author), Md Husin, Maizaitulaidawati (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Emerald emerging markets case studies, volume 8, issue 2
Subjects:
Market segmentation.
Target marketing.
Entrepreneurship.
Online Access:http://dx.doi.org/10.1108/EEMCS-04-2016-0050
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Item Description:Using this case, the students should be able to understand the need for institutional support for an entrepreneur; understand a possible growth strategy to cope with the volatile situation; understand the importance of a proper segmentation strategy to target the right group of customers; and understand the importance of a promotional strategy to attract new customers and to retain the existing one in a volatile situation.
Includes index.
Physical Description:1 online resource (1 pages) : 15 illustrations ; cm.
Bibliography:Includes bibliographical references.
ISSN:2045-0621 ;
DOI:10.1108/EEMCS-04-2016-0050
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