Azza and her ARJMST brand : which way forward? / Fauzia Jabeen, (College of Business Administration, Department of Management, Abu Dhabi University, Abu Dhabi, UAE), Marios Katsioloudes, (College of Business and Economics, Department of Management and Marketing, Qatar University, Doha, Qatar), Syed Zamberi Bin Ahmad, (College of Business Administration, Department of Management, Abu Dhabi University, Abu Dhabi, United Arab Emirates), Mohamed Behery, (Faculty of Commerce, Department of Management, Menoufia University, Monufia, Egypt).