Amazon Indias "Apni Dukaan" : branding strategy / Neetu Yadav (Department of Management, Birla Institute of Technology and Science Pilani, Jhunjunnu, India), and Mahim Sagar(Indian Institute of Technology Delhi, New Delhi, India).
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| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
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| Series: | Emerald emerging markets case studies,
volume 8, issue 3 |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1108/EEMCS-09-2017-0230 |
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