Cervejaria Noi : brewing a go-to-market strategy / Paulo Arthur Mauro, (COPPEAD Graduate School of Business, Department of Finance, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil), Kateline Ketne Dalto e, (COPPEAD Graduate School of Business, Department of Marketing and International Business, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil), Jo ao Ricardo da Costa Lopes, (COPPEAD Graduate School of Business, Department of Marketing and International Business, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil), Flavia d Albergaria Freitas, (COPPEAD Graduate School of Business, Department of Marketing and International Business, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil), and Victor M. C. Almeida, (COPPEAD Graduate School of Business, Department of Marketing and International Business, Federal University of Rio de Janeiro, Rio de Janeiro, Brazil).