Indomie noodles in Africa : lessons on digital and cultural branding / Uchenna Uzo, (Lagos Business School, Pan-Atlantic University, Lagos, Nigeria), and Louis Nzegwu, (University of WisconsinPlatteville, Platteville, Wisconsin, USA).
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| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
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| Series: | Emerald emerging markets case studies,
volume 8, issue 1 |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1108/EEMCS-03-2017-0048 |
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