Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow :
Prentice Hall/Financial Times,
2007.
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| Edition: | 3rd ed. |
| Subjects: | |
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