APA (7th ed.) Citation

Keller, K. L., & Swaminathan, V. (2020). Strategic brand management : building, measuring, and managing brand equity: Building, measuring, and managing brand equity (Fifth edition.). Pearson.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management : Building, Measuring, and Managing Brand Equity: Building, Measuring, and Managing Brand Equity. Fifth edition. Harlow, England: Pearson, 2020.

MLA (9th ed.) Citation

Keller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management : Building, Measuring, and Managing Brand Equity: Building, Measuring, and Managing Brand Equity. Fifth edition. Pearson, 2020.

Warning: These citations may not always be 100% accurate.