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Strategic brand management : b...
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Strategic brand management : building, measuring, and managing brand equity.
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Bibliographic Details
Main Authors:
Keller, Kevin Lane, 1956-
(Author)
,
Swaminathan, Vanitha
(Author)
Format:
Book
Language:
English
Published:
Harlow, England :
Pearson,
[2020]
Edition:
Fifth edition /
Subjects:
Brand name products
>
Management.
Tags:
Add Tag
gbm
1
textbook
1
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Description
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