Strategic brand management building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan.
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| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
[2020]
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| Edition: | Fifth edition, global edition. |
| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=5801053 |
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