Managing brand equity capitalizing on the value of a brand name / David A. Aaker.
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Free Press,
[1991]
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| Subjects: | |
| Online Access: | https://ebookcentral.proquest.com/lib/lboro/detail.action?docID=4934520 |
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