Aaker, D. A. (1991). Managing brand equity capitalizing on the value of a brand name / David A. Aaker: Capitalizing on the value of a brand name. Free Press.
Chicago Style (17th ed.) CitationAaker, David A. Managing Brand Equity Capitalizing on the Value of a Brand Name / David A. Aaker: Capitalizing on the Value of a Brand Name. New York: Free Press, 1991.
MLA (9th ed.) CitationAaker, David A. Managing Brand Equity Capitalizing on the Value of a Brand Name / David A. Aaker: Capitalizing on the Value of a Brand Name. Free Press, 1991.
Warning: These citations may not always be 100% accurate.