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Marketing research / Carl McDa...
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Marketing research / Carl McDaniel, Jr., Roger Gates.
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Bibliographic Details
Main Authors:
McDaniel, Carl, Jr., 1941-
(Author)
,
Gates, Roger H., 1942-
(Author)
Format:
Book
Language:
English
Published:
Hoboken, NJ :
Wiley,
[2018]
Edition:
Eleventh edition.
Subjects:
Marketing research.
Tags:
Add Tag
research
2
market
1
marketing
1
methods
1
Availability
Description
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