APA (7th ed.) Citation

McDaniel, C., Jr., & Gates, R. H. (2018). Marketing research / Carl McDaniel, Jr., Roger Gates (Eleventh edition.). Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl, Jr., and Roger H. Gates. Marketing Research / Carl McDaniel, Jr., Roger Gates. Eleventh edition. Hoboken, NJ: Wiley, 2018.

MLA (9th ed.) Citation

McDaniel, Carl, Jr., and Roger H. Gates. Marketing Research / Carl McDaniel, Jr., Roger Gates. Eleventh edition. Wiley, 2018.

Warning: These citations may not always be 100% accurate.