Handbook of research on the impact of fandom in society and consumerism Cheng Lu Wang, editor.
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
[2020]
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| Series: | A Volume in the Advances in Marketing, Customer Realtionship Management and E-services ( AMCRMES) Book Series.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.4018/978-1-7998-1048-3 |
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